Amazon Alexa | More than 100 million Alexa devices have been sold

Amazon Echo

More than 100 million devices with Amazon’s Alexa assistant pre-installed have been sold, the company said Friday. 

The new metric, reported by Amazon devices SVP Dave Limp in an interview with The Verge, showcases just how instantly the company has crammed the voice assistant into different hardware devices and shoved them out the door. The company did not separate further how many of these items were Amazon-built Echo devices and how many were designed by third-party OEMs.

Amazon’s Alexa-controlled Echo speaker, now in its second generation and with several derivative versions available, continues to expand its music, smart-home, and digital-assistant abilities. It’s a wireless speaker first, but capable of much more. Using nothing but the sound of your voice, you can play music, search the Web, create to-do and shopping lists, shop online, get instant weather reports, and control popular smart-home products—all while your smartphone stays in your pocket.

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Amazon’s Alexa-controlled Echo speaker, now in its second generation and with several derivative versions available, continues to expand its music, smart-home, and digital-assistant abilities. It’s a wireless speaker first, but capable of much more. Using nothing but the sound of your voice, you can play music, search the Web, create to-do and shopping lists, shop online, get instant weather reports, and control popular smart-home products—all while your smartphone stays in your pocket.

The company’s vision of encapsulating Alexa in anything with a circuit board was evident at its September hardware event where it announced more than a dozen new devices, including a clock, a microwave and some redesigns of existing products like the Echo. In the interview, Limp shares that there are more than 150 Alexa-integrated hardware devices on the market, most of which shipped in 2018.

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When it comes to the 100 million number, that metric seems impressive for a platform that still seems to have so much room left to mature, but it also shows how aggressive the company has had to be to keep up with Google Assistant and Siri, which apparently have significant reach on Android and iOS, respectively. Alexa seems to occupy a more exclusive smart home presence than Google, which has managed to ship quite a few of its Google Home devices, especially the Google Home Mini.



 

Amazon’s low-cost Echo Dot similarly seems to be capturing the bulk of attention. The device was updated in September with a new design and a louder speaker. The company is also seeing success with hardware it hasn’t released yet; the company revealed that they’ve had more than 1 million people sign up for an invite to buy an Alexa Auto device ahead of its launch.

What is alexa device

Amazon’s Alexa-controlled Echo speaker, now in its second generation and with several derivative versions available, continues to expand its music, smart-home, and digital-assistant abilities. It’s a wireless speaker first, but capable of much more. Using nothing but the sound of your voice, you can play music, search the Web, create to-do and shopping lists, shop online, get instant weather reports, and control popular smart-home products—all while your smartphone stays in your pocket.

 

Alexa (named after the ancient library of Alexandria) is Amazon’s voice-control system. It lets you speak your wishes to an Echo smart speaker and see them fulfilled—at least simple ones, like dimming your lights or playing music tracks.

What sets Alexa and Echo speakers apart from first-generation voice assistants is their responsiveness. There’s no activation button to press. Simply say the trigger word (either “Alexa,” “Echo,” “Amazon,” or “Computer”) followed by what you want to happen, and it will usually be done—as long as you’ve set up everything properly and are using the correct command. Once you get used to the quirks, using Alexa feels much more natural and responsive than speaking to a phone-based voice assistant like Apple’s Siri. As a result, you’ll likely find yourself using your phone less frequently when you’re at home.

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